In Search of the 1% of Startups that Work on Products People Actually Want

Three out of four startups fail and 90% of those in the tech industry don’t survive. To become highly successful, good timing, a portion of luck, exceptional leadership and a high dose of resilience are needed.

We at Crowdstart Capital are convinced that these traits and contexts are necessary but not sufficient factors for success. Even within a positive context, the venture capital world remains a gambling game with so many startups working on products nobody wants. Missing market needs are the most common reason for startup failure, way before a lack of liquidity and other factors.

Is there a way for founding teams to better meet market expectations? How could they avoid choosing wrong development paths? First, they must make sure to work on a product the market needs or will need in the future. Second, they should stick very closely with the principles of the lean startup, and work in an extremely focused and agile way to detect any deviation from the optimal path. Third, they should closely watch the players in the market they aim for: do they still wait for the original product idea or have their needs changed?

Easy as it sounds, these requirements are tough to match. Here, Crowdstart Capital comes into play. During a period of 6-12 months, we support startups by guiding them through the above mentioned challenges. Based on our close relationships and working experiences with corporate clients, we make sure that all developed products meet the expectations of either a client’s business unit or broader market needs. In other words, we bridge the gap between the startup and the market.

Our colleagues in venture capital firms rightly point to a startup’s lower potential exit value if it closely aligns its fate with some corporate enterprise. That is true. The more open approach of traditional VCs maximises the exit value since several players in the target market could bid for the startup. However, a traditional venture capital investment phase takes 3-4 years, compared with 6-12 months at Crowdstart Capital. In theory, the Crowdstart Capital model should be as least as efficient as the traditional one, if not more. In practice, we will see first results in mid 2018. If theory and practice coalesce, CSC supported teams will belong to the 1% of startups making sense.

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